Sports Direct

Sports Direct International plc is the UK’s largest sporting retailer. It was founded in 1982, with the first outlet opening its doors in Maidenhead. The group has over 470 UK stores including the chain SportsDirect.com.

The chain’s refurbishment programme upgrades its stores to improve trading, as well as investing in staff training and expanding its portfolio of products as it repositions itself in a tough market.

Nottingham based flooring contractor Highgrove Contract Flooring Ltd, have completed subfloor preparation and installation of approx 1800m2 of vinyl floor tiles in each of the remodelled stores, using a range of products from UltraFloor to suit the varying site conditions.

An UltraFloor water based polymer emulsion primer, was used to treat the non-porous substrates, to enhance their bond to the smoothing underlayments. UltraFloor water based acrylic emulsion primer, was used on the porous substrates to stabilise and seal the surface promoting adhesion of subsequent repair mortars, cement based levelling compounds and similar cementitious underlayments.

For smoothing and levelling of irregular substrates that require a greater depth, Highgrove used UltraTile’s Level IT one. It can be laid from 3mm to 50mm in one application and can be overlaid with an UltraFloor leveller for additional depth and that super level finish.

UltraFloor’s Level IT Two, two part latex levelling offered Highgrove versatility. The two part system allowed for fast and efficient mixing preparation since there is no requirement to add water thus reducing time and risk of error. Level IT two is compatible with a range of substrates and has established itself as a multipurpose product.

For a speedy overlay Highgrove applied Level IT Super30, two part powder and liquid system, which sets in 30 minutes and is ready to receive floor covering after just 3 hours. It can be laid up to 15mm deep on most common substrates. It has enriched polymer, giving a smoother finish, so no rub down is required and enhanced flexibility; ensuring no movement or debonding. Highgrove carried out a majority of the work overnight during store closedowns, to minimise disruption to trade. Floor preparation and coverage was easily achieved within this tight window using Level IT Super30.

Patch repairs were carried out using UltraFloor’s Feather IT smoothing and patch compound, great for smoothing and patching ridges, trowel marks and surface depressions and Patch IT, for filling holes and depressions, before the decorative floor covering is installed.

Level IT one

A rapid setting, shrinkage compensated floor leveller suitable for use with underfloor heating and to build depths up to 50mm.

Level IT Two

High flow, two component smoothing underlayment for commercial or domestic flooring projects.

Level IT Super30

Rapid setting, rapid drying smoothing underlayment for fast turnaround projects.

Feather IT

Rapid drying finishing compound ideal for use on flooring grade mechanically fixed plywood.

Patch IT

Rapid drying repair mortar ideal for repairing small cracks in walls and floor edges.

Level IT one

A rapid setting, shrinkage compensated floor leveller suitable for use with underfloor heating and to build depths up to 50mm.

Level IT Two

High flow, two component smoothing underlayment for commercial or domestic flooring projects.

Level IT Super30

Rapid setting, rapid drying smoothing underlayment for fast turnaround projects.

Feather IT

Rapid drying finishing compound ideal for use on flooring grade mechanically fixed plywood.

Patch IT

Rapid drying repair mortar ideal for repairing small cracks in walls and floor edges.