Sales Coordinator


Tamworth, Staffordshire


Instarmac is a multi award-winning market-leading company. A specialist in the manufacture and distribution of cement and bitumen based products to the world markets for over 40 years.

Sales Coordinators work in partnership with their portfolio of customers by providing exceptional consultative insights to anticipate specific customer needs and increase sales. They enhance the customer experience and support their business by proactively identifying opportunities for up-selling and cross-selling.


• Contribute towards company targets by way of meeting and/or exceeding set sales targets as an individual and contributing to the teams.
• Manage a portfolio of accounts to achieve long-term success by developing positive relationships with customers. Act as a consultative partner to anticipate customers’ current and future needs to generate orders.
• Follow up samples and quotations, converting these to sales.
• Ensure accounts are constantly aware of active promotions available, follow up and generate new business through own initiative, social media and marketing activity to increase sales.
• Resolve conflicts, take ownership and provide solutions to customers in a timely manner.
• Manage a dedicated Area Sales Managers diary; ensuring customers are visited on a regular basis.
• Use internal tools and systems, to manage the day to day running of your data, ensure systems are maintained and updated at all times.
• Liaising with other departments including Transport, Accounts, Marketing, Laboratory and Production.
• Create KPI and tracker reports as required by business.
• Undertakes duties in accordance with all relevant management systems and controls.
• Suggest actions to improve sales performance and identify opportunities for personal growth in order to promote products with greater understanding and confidence
• Undertakes duties in accordance with all relevant management systems and controls.


• Proven experience of working in a customer sales partnering role and able to demonstrate results
• Ability to deliver excellent consultative advice to improve the customer experience and their business to generate sales
• Excellent interpersonal skills and rapport building skills
• Ability to translate customer account history into opportunities to up-sell and cross-sell
• Knowledge of CRM software (or equivalent) and MS Office, (MS Excel in particular)

• Previously gained sales experience within a similar industry
• Understanding of sales performance and ability to work to targets

If this sounds like you, we would love to hear from you.

We offer a competitive starting salary.

Should the position be confirmed as permanent we offer a fantastic benefits package which includes:
• Performance Profit Related Bonus (PPRP) - a discretionary bonus of around 8% of salary paid to all permanent employees annually
• Up to 29 days annual leave
• 5-7.5% pension contribution
• Private medical cover
• Life Cover
• Denplan
• Free use of holiday homes in Tenerife, Padstow and St Ives with subsidised petrol / flight costs.

Application Details

To apply for this position - please email us at

Head Office

Danny Morson Way
Birch Coppice Business Park
Dordon, Tamworth B78 1SE

UK Tel: +44 (0) 1827 254 400

Scotland & Ireland Office

Suite 8 Red Tree Business Centre
24 Stonelaw Road, Rutherglen G73 3TW

Scottish Tel: +44 (0) 141 260 9051
Irish Tel: +44 (0) 141 375 7744