Instarmac expands board of directors with new appointments

Instarmac Group plc are pleased to announce the appointment of two new board members and a Managing Director Designate to support its strategic growth plans.

Lizzie Elston, Director (Managing Director Designate)                                                         

Qualified with a Bachelor of Science (BSc) Hons in International Business, Finance and Economics, Lizzie’s 9 years company experience and cross-brand knowledge, provides a solid foundation in taking her career to new heights as both Board Director and Trustee.

Lizzie will be taking control of the operational duties as Managing Director Designate from 1st May 2023 and will work under the guidance of all members of the existing Holdings Board and Mark Shorrock, Managing Director.

Lizzie says ‘It is a great honour to accept the appointment of Managing Director Designate.  I am looking forward to working alongside Mark and our highly experienced board of directors to shape the future of our incredible company and further build on our success.

I am particularly passionate about advancing our market leading innovation and world class customer experience and I am confident that with the support of our exceptionally talented and passionate team we have a bright future.’

Richard Anderson, Finance Director

Richard has worked for Instarmac for 12 years, as Financial Controller and more recently as Head of Finance.

Richard said ‘To have been appointed as Finance Director at this exciting stage in the growth and development of Instarmac is an honour. I look forward to continuing working with the senior management and directors on our plans for the future success of this world class manufacturing business.’

Darren Gough, Quality & Operations Director

Darren has worked hard to achieve many things over the course of his 12 years career with Instarmac Group plc, he will continue to apply his expertise in his new role as a Director.

Darren says ’I’m delighted to be taking up this role. Instarmac has seen fantastic growth over the last couple of years and I look forward to playing a significant role in accelerating manufacturing innovation, utilising sustainable resources and minimising our carbon impact.’

Following 27 years with the business it is with regret that existing Group Sales and Marketing Director, Paul Butcher will be leaving on 15th May 2023.

Paul has been instrumental in leading the sales operation and driving business growth, starting as Sales Manager, progressing to Group Sales Director and most recently as the Managing Director for Aztec Aerosols ltd.

Paul has said ‘My time at Instarmac has been most enjoyable, when I started in 1996 the company was a small Midlands producer with great ambition, some 28 years later it is now a truly world class organization that I am proud to have been involved with.

Instarmac has always challenged the accepted way of doing things and has over the years introduced many innovative products and services that are now considered standard practice, listening to its customer base has been key to this ensuring we deliver exactly what the market wants.

I have been fortunate to have met so many people across many markets.  I have worked with great people, some customer facing and also the invisible folk who work in the background making sure the wheels of the business run smoothly.  Many have gone on to bigger roles in the business and some have taken up senior roles across the world.

I wish everyone at Instarmac a prosperous and successful future.’

 John Holcroft CEO says ‘These appointments are well-deserved and mark another significant development in Instarmac’s strategic plans for 2023 and beyond.

The Board of Directors and Trustees want to thank Paul Butcher for his years of dedicated service, passion, enthusiasm and for making a lasting difference to our business.  He will be greatly missed by all.

Instarmac has solid foundations built on excellence, innovation and collaboration. The strong team of people and competitive positioning of the business means that I am confident we can continue to achieve great things on behalf of our customers.’

For more information, please visit

Adam Thomas

UltraScape work with you to provide the very best service and best practice to improve the industry. They have proven themselves with multiple high specification products and serviced Jewson well for years.  With trusted products, they are becoming are Landscape supplier of choice as their products do not let you down.

Landscaping Business Development Manager

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