Instarmac’s Technical Manager celebrates 25-year service award

Celebrations are aplenty at Instarmac as Technical Manager, Sham Ali, celebrates 25 years’ service.

Sham Ali joined Instarmac on the 1st April 1996 as R & D Technologist. Within 6 months of his employment, Sham formulated and brought to market five new products – a huge achievement that helped lay the foundations for Instarmac to become the respected and trusted company it is today.

After being promoted to Technical Manager in 1997, Sham’s next focus was to expand the Instarmac portfolio to include tile adhesives, grouts and floor levellers – products which would go on to make up the UltraTileFix and UltraFloor brands.

As well as pioneering many game-changing products, Sham has played a critical role in obtaining independent and third party approval for a number of UltraCrete’s products and systems. Sham has worked closely with the British Board of Agrément for 20 years and helped UltraCrete gain its first approval in 2001 for their world-renowned Instant Road Repair. Other approvals followed including UltraCrete’s Manhole Reinstatement System in 2005, Permanent Pothole Repair in 2011 and Instaband ECO in 2012.

What’s more, Sham assisted with the specification, design and installation of the state-of-the-art laboratory equipment at both Instarmac’s Kingsbury Link and Dordon sites.

It’s not just R&D that has benefitted from Sham’s experience and spectacular knowledge. Sham assists with technical site visits and provides telephone support for any customer that needs it. He has visited licensees in both Malaysia and Canada to commission their manufacturing plant for the production of Instant Road Repair and sits on a number of industry committees.

“I am honoured to work with a number of industry committees including FeRFA, CFA, RSTA, TTA, the Stone Federation and BSI. Working in partnership with such bodies helps us to fully understand the needs of the industry and allows us to develop standards to drive change and raise standards across the industry as a whole”.

When looking back over his career at Instarmac and his proudest achievement to date, Sham commented: “I have been lucky to enough to work on some fantastic projects – including the refurbishment of the bridge decks at Spaghetti Junction in Birmingham – but I would have to say my proudest achievement so far is the development of Envirobed HA104®.

“When we launched this product there was nothing else like it in the industry. It was a completely unique product. We achieved something really special with Envirobed HA104®. It elevated our product offering and the reputation of Instarmac. A really proud moment for me.”

During his time at Instarmac, Sham has formulated, developed and enhanced many of today’s much-loved highway, paving, tiling and flooring products. Sham is a crucial member of the Technical team and pillar of support for the business as a whole. Congratulations Sham on this fantastic long-service award.

To contact Instarmac please email enquiries@instarmac.co.uk or call +44 (0) 1827 254402.

Terry Rossington

“Our client was very happy with the standard of the finish and the upgrades made to their working environment, which has improved both visual appearance and functionality of the floor.”

Director of Floor Painters Limited

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