UltraCrete successfully unites highway industry for National Pothole Day 2022

As proud sponsors of National Pothole Day, UltraCrete have continued their campaign for safer roads by uniting key and influential industry figures to discuss the importance of innovation for the regeneration of UK roads.

Some of the key industry figures who joined UltraCrete on National Pothole Day 2022, were CECA, RoadMender, Motorcycle Action Group, Yorkshire Water plus many more. During their discussions innovative topics such as environmental impact, working smarter, alternative spending strategies and quality training were all raised as potential avenues to explore to help make a real difference to the nation’s pothole riddled roads.

Listen to each contributor’s thoughts and opinions on the importance of innovation by clicking here.

The 2022 campaign certainly built momentum and secured the media coverage it rightly deserves. Passionate National Pothole Day campaigner, Mark Morrell, AKA Mr Pothole, was featured on BBC and Channel 5 as well as plenty of social media coverage across the weekend.

“Change doesn’t happen overnight and that’s why events like National Pothole Day are so important to keep the conversation going and to look for new and innovative ways to tackle the country’s pothole crisis. I am delighted with the response this year’s campaigning received and look forward to working with leading industry figures in the future to try and make a real change on our road network”. Richard Moss, UltraCrete Brand Manager.

For further information about National Pothole Day and UltraCrete’s range of approved and trusted permanent pothole repair materials, please email ultracrete@instarmac.co.uk or visit ultracrete.co.uk.

You can share your thoughts on National Pothole Day by following #NoMorePotholesUK.