UltraCrete will be leading the war against potholes on National Pothole Day 2020

UltraCrete is to become the main sponsor of National Pothole Day on Wednesday 15th January 2020. Teaming up with ‘Mr Pothole’ AKA Mark Morrell, they will be travelling to London to take the war against potholes to the heart of central government with a stand out event, more of which will be disclosed at a later date.

 The aim of the event is to raise awareness surrounding the deficit in the road maintenance budget, with the hope that more can be done to release funds and to help local authorities tackle this national road crisis permanently. The significant investment shortfall in road maintenance has created a local road network plighted with potholes and over the past year nearly 700,000 new potholes were reported on the country’s highways*. Additional funding is certainly required to deal with this growing problem, indeed, in July of this year, the Transport Select Committee cited that £10 billion is needed for the repairs, but even then it would still take a decade to complete the work.**

Multi award-winning, UltraCrete is a market leading specialist in the manufacture of bitumen based road repair products to the world. With over 40 years of experience, the brand has a solid reputation based on the research, development and production of innovative materials for use in highway maintenance so is clearly well placed to spearhead this important issue.

As well as campaigning for additional funding, the core 2020 National Pothole Day messaging focusses on the need for repairs to be of a permanent nature and education surrounding their effective delivery and execution. Commenting on this Richard Moss, UltraCrete National Sales Manager said; “It’s important that as well as securing additional financial support from the government, our campaign helps us to work together with local authorities to utilise any funding provided to the fullest. Manufacturers like us, need to help share the road repair responsibility. We can do this by passing on our expertise via best practice guidance and road repair training. To help local authorities further, it’s also critical we ensure the products we provide are trusted permanent solutions, not just quick fixes. We work closely with the relevant associations and seek third party testing and approval, such as HAPAS and PAS, to ensure our products do just that.”

Mr Pothole commented; “It’s fantastic that UltraCrete have come on board to spearhead National Pothole Day. They are a trusted market leader in both thought and product, but are also extremely switched on to local authority needs. One of the reasons I wanted to work closely with them is that they are keen to work in unison with local authorities to help them confidently plan permanent repairs, this holistic approach is a critical factor in ending the pothole backlog.”

As well as the event in London on 15th January 2020, UltraCrete will also be providing an Awareness Day at their state of the art facility in the West Midlands on 14th January 2020. Local authorities are encouraged to come along to see the best products and practice surrounding permanent pothole repair along with on the spot training and guidance. If you work for a local authority and would like more details or to attend this event, please forward your details to lynnef@instarmac.co.uk

Look out for more exciting details about National Pothole Day on 15th January 2020 coming soon!

For more information visit www.nomorepotholes.co.uk

Or alternatively follow the campaign on LinkedIn, Facebook, Twitter and Instagram

*Source: Federation of Small Businesses (FSB)

**Source: Moneywise