UltraTile and The Great Northern Tiling Company achieve car showroom excellence

A brand-new, purpose-built Tesla showroom has opened its doors to the public displaying an impressive porcelain tiled floor fixed with UltraTile ProFlex SP.

The Background

Tesla are expanding their network of high-end car showrooms with their Sheffield-based centre.

The Challenge

The 300sqm project demanded a stylish, yet durable, aesthetic that would match the luxury and futuristic reputation of Tesla cars.

The tiles, adhesive and grout needed to withstand the weight of the high-end cars and the constant trafficking of staff and visitors to the showroom.

The Solution

The project was secured by The Great Northern Tiling Company and was completed in just 5 days. To fix the 600×300 porcelain tiles, the tiling team chose to use UltraTile ProFlex SP in grey – an adhesive that provides a cost-effective, rapid fix every time.

Ideal for use with a wide variety of popular tile choices, ProFlex SP rapid set flexible tile adhesive can be applied to depths of 3-20mm, is classified as S1 in accordance with EN 12004 and has a high level of deformation for greater tolerance to movement.

With a pot life of 60 minutes and a set time of just 2.5 hours, it is unsurprising that ProFlex SP is a popular choice for tilers up and down the country.

Selecting the correct adhesive to install the porcelain tiles was paramount to success but the finishing was also crucial. When making such an integral design decision, it is vital that the aesthetics aren’t compromised with poor grouting. With that in mind, The Great Northern Tiling Team used ProGrout Flexible in Grey to complete all the jointing.

Available in 14 gorgeous tones to suit all designs and tastes, ProGrout Flexible is suitable for use with all tile types and can be washed down easily with minimal effort. Designed for areas where movement and vibration is likely, ProGrout Flexible is suitable for joint widths up to 20mm, is mould resistant, and will set in just 12 hours.

Furthermore, ProGrout Flexible has been developed using ColourShield Technology – a process which involves the addition of a specialist additive for lasting colour protection.

In addition, The Great Northern Tiling Company also utilised ProSuper Grip ready mixed adhesive to tile the staff showers and splashbacks.


Thanks to the fantastic performance of UltraTile and the talented team at The Great Northern Tiling Company, Tesla opened the doors to its Sheffield showroom, on time, in early 2023.

To find out more about UltraTile and their market-leading range of adhesives, grouts, and levellers, please visit ultratileadhesives.co.uk or contact their team of tiling experts by calling 01827 254402 or emailing ultratile@instarmac.co.uk.

Products used

ProFlex SP: Rapid Set Flexible Tile Adhesive

View Product

ProGrout Flexible

View Product

ProSuper Grip: High Grab Acrylic Wall Tile Adhesive

View Product

Large County Council

For the last 18 months we have fully adopted a HAPAS approved reinstatement system for ironwork and we have had no failures at all. As a result of this, we have also now upgraded the County’s Code of Practice for Ironwork so that the use of HAPAS & CD534 materials are specified.

Senior Highways Technician

Connect with the Instarmac community


Latest News

UltraFloor sets up shop at Wimbledon Quarter shopping centre

UltraFloor are delighted to partner with Special Flooring Group to install 1800sqm of ceramic tiles ...

Read more

UltraCrete improving road safety near Shrewsbury

UltraCrete has joined forces with Highway Workforce to repair and replace a failed carriageway frame...

Read more

Head Office

Danny Morson Way
Birch Coppice Business Park
Dordon, Tamworth B78 1SE

UK Tel: +44 (0) 1827 254 400

Scotland & Ireland Office

Suite 1 E/F Liberty House
15 Cromarty Campus
Rosyth, Fife KY11 2YB

Scottish Tel: +44 (0) 141 260 9051
Irish Tel: +44 (0) 141 260 9053