UltraTile wins ‘Excellence in Marketing’ at TTA Awards

Celebrations are aplenty at UltraTile as they are presented with ‘Excellence in Marketing’ at the 2024 Tile Association Awards.

UltraTile were bestowed with this amazing award for their partnership with Facebook group Tilers Community – a collaboration which has resulted in significant benefits for both organisations, and most importantly, the tiling industry as a whole.

One of the most successful initiatives implemented by UltraTile are the exclusive training events they host for Tilers Community members at their state-of-the-art premises in Tamworth, Staffordshire.

Every Academy Day includes a classroom-based theory session and practical demonstration from UltraTile’s Training Team on the event’s topic, plus a factory tour so Tilers Community members can see how and where each of UltraTile’s market-leading tile adhesives and grouts are manufactured.

Topics are selected due to demand and when industry legislation/updates are released and each training event often includes a different industry partner, such as Bihui, Amber and Bewi, to further enhance the learning experience for members.

Over 100 group members attended an Academy Day in 2023 and enjoyed the quality training, hospitality, freebies, product prizes and the opportunity to network with other tilers and suppliers.

In response to group feedback, UltraTile have now taken their Academy Training Days ‘on tour’ to make it even more accessible for members to attend this beneficial free training.

On winning, Rebecca Talbot, Head of Marketing at Instarmac, remarked: “I am delighted we have been presented with the ‘Excellence in Marketing Award’ at this year’s TTA Awards. The awards celebrate all that is great about the tile industry and our partnership with Tilers Community certainly demonstrates our commitment to support tilers.”

Rebecca continues: “Sponsorship of the group has strengthened our brand presence, and I am proud of the training and support we have offered this community over the last 12 months. Congratulations to the team for all their hard work!”

What’s more, UltraTile’s Campaign Manager, Lynne Flavell, was also awarded with the coveted ‘Employee of the Year’ Award. Nominated by Tilers Community founder, Sam Hoffman, Lynne was presented with this fantastic accomplishment for her hard work and dedication to providing the tiling industry with free of charge, bespoke, in-person and online training events.

To find out more about UltraTile, please visit ultratileadhesives.co.uk, email ultratile@instarmac.co.uk or call +44 (0) 1827 254402.