Instarmac partners with Forbo Eurocol to supply the industry market-leading flooring adhesives

Instarmac partners with Forbo Eurocol to supply the industry market-leading flooring adhesives

Instarmac, the multi award-winning market-leading manufacturer, has signed a partnership agreement with Forbo Eurocol, part of the worldwide market-leader of floor coverings Forbo Group, to supply the UK market with a range of high-performance flooring adhesives, under the UltraFloor brand.

Lizzie Elston, Managing Director at Instarmac, commented: “Customer demand for UltraFloor adhesives has been overwhelming and I am proud to share that we now offer a complete subfloor preparation package that makes life easier for contractors. Adding adhesives to our range has been our ambition for many years, so we knew when we finally launched it had to be exceptional. We have taken the time to curate a range of adhesives that meet the world class standards people have come to expect from Instarmac and provide a true benefit for our end users.

“We are thrilled to have the opportunity to work with Forbo Eurocol. They have a reputation for quality and innovation that reflects Instarmac’s values, making them the perfect partner for this range. Their experience and skill are truly reflected in the quality of these products that have already been positively received and tested in the market.

“We are looking forward to our users trying the range and are extremely committed to ensure a seamless transition and service for all customers both new and existing.”

On the partnership, Robert van der Laan, Sales Manager at Forbo Eurocol, says: “We are immensely proud of our achievements both in the Netherlands and the UK. Our team has worked hard to make Forbo adhesives one of the most recognised flooring brands in the country and we are very excited to partner with Instarmac, another market-leading brand, to give our customers award-winning service. Adding adhesives to UltraFloor’s product portfolio is a game-changer and will make it possible for them to offer a complete flooring system. We are delighted to unite with Instarmac and look forward to a long and successful partnership.”

UltraFloor have been providing contractors with trusted and proven subfloor preparation materials for over 15 years. Their range of smoothing compounds are suitable for both commercial and domestic projects and include contractors’ favourite Level IT Two and the industry’s first water-based smoothing compound for use over bitumen and adhesive residues, Level IT Hydra Bond.

The UltraFloor adhesive range includes Stick IT 500, a multi-purpose carpet and vinyl adhesive with high initial grab, Stick IT 542, a slip-resistant, carpet tile tackifier, Stick IT 543, a high temperature, pressure sensitive LVT adhesive, Stick IT 611, a high-strength linoleum adhesive and Stick IT 640, a vinyl, PVC and rubber floorcoverings adhesive.

For further information on UltraFloor’s range of adhesives, please call +44 (0) 1827 254400 or email

Yorkshire Water

I would highly recommend UltraCrete Envirobed to any contract for ironwork reinstatement. You simply don’t see any failures when it is used correctly. I have tried alternatives, but we always come back to Envirobed!

Nathan Page

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